MINOR FIGURES JAMAICA
The company responsible for distributing Minor Figures Oat Milk in Jamaica wanted to amp up their Social Media presence with content that had a local flavor.
Minor Figures Oat milk is distributed by Zalco Distributors. They also distribute a few other products through the supermarket network across Jamaica.
Scope of the Project
Minor Figures Oat milk has a unique and quirky brand. While there were some early adapters, we wanted to cross over to the general population, but with a limited budget we decided to pair something Jamaican's were familiar with something they were unfamiliar with (Minor Figures Oat Milk).